When Bicester Village first opened it was a veritable treasure trove where it was possible to pick up an Anya Hindmarch bag for £60, Burberry trousers for £5 and Atelier Versace (the £3000+ red carpet dresses) for £150. Now it is so well known that bargains like these no longer exist, added to this it is no longer 'last chance saloon' with brands able to off load unsolds to TK Maxx or online, Bicester is able to keep its prices higher.
There are two distinct 'tribes' who shop at Bicester and it was fascinating to sit in Pret drinking frothy coffee and observing.
In Cavalli were the 'Juicy girls' they love Versace, pink and Marbella, their hair and make up are impeccable. Hair is blonde, luxuriant and blowdried, nails manicured, eyelashes extended, make up full and with a freshly applied look, clothes and accessories all designer, but they come to buy from French Connection and Karen Millen while dreaming in Cavalli, Dior and D and G.
The other tribe are the 'Faux naturals', they wear tans, browns and greys, carry Anya Hindmarch, hair is close to natural colour (but actually demands as much attention as the Juicy Girls), they shop in Hobbs, LK Bennett, Jigsaw and the White Company, but they dream in Missoni, Max Mara and Marni. Clothes are a uniform of tight trousers, flat boots, fur edged puffas or shearlings. The look is expensive, but no where near as much fun for the observer as the Juicies!